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Your Brand Will Prosper.

If you're not inspired about your brand, you should be! The world your brand exists in is exciting and dynamic -- just like your customers. So, how do you capture their imagination when the competition for attention is so fierce? Where do you even find them to interject a few powerful thoughts for their consideration? Will word-of-mouth referrals and location be enough to be successful? It takes an inspired effort. The SBA says most businesses fail because they don’t invest enough in marketing. They see it as optional, something to do if they have extra revenue. Or, something to cut if revenues decline. What successful businesses know is that marketing is as essential as any part of an operation. It is the only tool to attract customers and achieve success.

Fortunately, it’s easier than ever to afford professional assistance with your marketing. Even better – with the right choices, you can give your message the zip it needs to stand out and get noticed. It starts with a story – the unique inspiration that turned an idea into a business.

Dan Dougherty’s passion is helping brands discover and convey just those things.

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Key Services

Every business needs these basic services to succeed.

Strategic Communications

Strategic communications fosters growth and profitability. It doesn’t have to be complex, but it needs to be in writing and up-to-date. Dan can write or troubleshoot your plan.

Graphic Design

Graphic design makes your business strategy visible and memorable. It tells the public how a brand wants to be perceived. Dan can provide design, writing, photography, videography, social media and website design services.

Branded Content

Branded content creates more frequent and authentic engagement by wrapping your brand’s purpose in broader subjects. Dan can write social media plans, regular postings, press releases, newsletters, and feature articles.

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The Team

Dan and Clem's diverse range of experience brings creative skills, insights, and ideas to the table. Dan’s creative work has received numerous ADDY Awards for excellence from the American Advertising Federation, plus he maintains memberships in the American Marketing Association, Public Relations Society of America, and the Graphic Artists Guild.

Dan Dougherty

Dan Dougherty

Dan is a creative marketing consultant specializing in strategic brand development. He strengthens brands from the foundation up – beginning with strategy and ending with exceptional creative execution. He has the same advertising experience, proven brand building process, and award-winning design skills as the big agencies, but without the overhead. Dan’s capabilities include: strategic planning, advertising, graphic design, public relations, corporate communications, new media, videography, photography, media planning, and crisis communications.

Clementine

Clementine

Big Dog

Clementine is Dan’s brainstorming partner. She takes him on long, contemplative walks that help him sort out ideas and strategies. Plus, she’s quick to mention Dan’s years of experience – over 30 – as the drive behind the intense creative energy he brings to client solutions. Some go so far as to say she’s the brains of the operation.

Dan Dougherty

Dan Dougherty

Dan is a creative marketing consultant specializing in strategic brand development. He strengthens brands from the foundation up – beginning with strategy and ending with exceptional creative execution. He has the same advertising experience, proven brand building process, and award-winning design skills as the big agencies, but without the overhead. Dan’s capabilities include: strategic planning, advertising, graphic design, public relations, corporate communications, new media, videography, photography, media planning, and crisis communications.

Clementine

Clementine

Big Dog

Clementine is Dan’s brainstorming partner. She takes him on long, contemplative walks that help him sort out ideas and strategies. Plus, she’s quick to mention Dan’s years of experience – over 30 – as the drive behind the intense creative energy he brings to client solutions. Some go so far as to say she’s the brains of the operation.

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A Proven Process

Dan's creative process is a logical business discipline that can be explained, justified, and defended. It combines research, analysis, and consumer behavior with business objectives and resources to achieve specific goals. Like accounting, medicine, or law, marketing requires a lifelong commitment to be effective. Ironically, human nature makes communications difficult and counterintuitive. Even when we communicate directly, it's the emotion behind the scene that matters. Take seat belt use. “Seat Belts Save Lives” sounds good and is direct, but it didn't increase use. “Click It or Ticket” increased use and achieved the goal of saving lives. Why? We don’t drive around worrying about being in a fatal accident – it seems too remote. But, we do worry about getting a ticket. That happens.

Bring a fresh perspective to the core issues facing a brand

 

Integrate strategic and creative development

 

 

Create emotional relationships with customers

 

Omit secondary messages for single-focus clarity

 

Cultivate strategic thought leadership

Capture the imagination of targets

 

Puncture customer consciousness

 

 

Prompt evaluation with striking symbols of change

 

 

Maintain brand freshness with ideas

 

Engage in spirited, prolonged conversations

 

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Creativity

Work, work, work — it’s all these ideas ever do! Click the images to see the videos, visit websites, and flip through the collateral.

A compilation of TV commercials created for General Motors as Creative Director at Roberts & Russell, a GM Key Agency.

One of a series of TV commercials created for Mesa County Valley Schools to inform the public about the significant changes being implemented to modernize the learning experience. $0 budget.

Hype video to launch the Zodiac CZ7 — a recreational boat built to military specifications to deliver boating adventure like no other. Used initially at a boating press launch event.

Mobile-ready website for land sales company that quickly informs the visitor of the rare, historical, and pristine nature of the land.

Website redesign to be mobile-ready that also better positions the company as the leader in its category.

Mobile-ready redesign that properly positioned business according to its position in the marketplace.

Teacher recruitment brochure that positioned the unique philosophies and quality of life offered by a small district serving the resort areas of Vail and Beaver Creek.

Affordable development booklet handed out at trade shows, events, and to inquirers. Shares the unique history and pristine nature of the land available for purchase.

Positioning brochure to share vision with 1,000 staff members and the parents of 6,500 students to gain support of the community and maintain focus during implementation.

As the inventor and world-leading manufacturer of the combat rubber raiding craft, Zodiac targeted the Navy SEAL community with ads like this in The Blast, the official SEAL publication.

One in a series of full-page newspaper ads to help a medium metro area understand the size, scope, and complexity of their local school district. Research indicated parents only thought of the one school their child attended.

Part one of a two-step marketing approach, this ad targets equestrians and invites them to request a free booklet to learn how to purchase land in a planned equestrian community.

Following 9/11, Dan’s client, Zodiac, wanted to demonstrate support for the Navy SEAL Foundation. We developed the SEAL Wives Against Terrorism Boat Tour. Wives of Active Duty Navy SEALs piloted Zodiac Boats from Ground Zero in NYC to the Pentagon, raising funds and awareness for the Foundation at VIP events along the way. Made the national morning shows.

At the height of ALIAS’ popularity, Dan was able to coordinate the placement of Zodiac products in the climax of the season finale viewed by 14 million audience members. Other less significant placements included CSI: Miami and LOST.

To help launch an innovative new product — inflatable, bullet-proof panels — Dan helped coordinate a segment on FutureWeapons. The segment demonstrated the product under a simulated live-fire scenario. Placement was also secured on a segment of Weaponology.

Review and download pdf brochure.

Creative Design from the Rocky Mountains!

Get inspired today.