Dan Dougherty, Communications Director

Freelance, full time, or client-direct engagements

Bring your ideas to life


About Dan Dougherty

Dan is a communications director dedicated to client success. With degrees in both graphic design and creative writing, He started as an art director who could write copy – or was it as a copywriter who could design layouts? Either way, Dan moved up through the ranks and became a Creative Director working for agencies and developing advertising for some of the world’s best known brands – General Motors, John Deere, Ski-Doo, Sea-Doo, and Zodiac Boats. Brands that required him to understand consumer buying habits and behavior. He spent his first fifteen years working for other folks, then ran his own small studio for a decade. It’s during this time that Dan added complex public relations, strategic planning, account management, and media analysis skills to his portfolio. The last several years Dan has worked with school districts, adding crisis communications and public deliberation to his experience.

Graphic Design

Graphic Design makes a business strategy visible, appealing, and memorable to prospects.

Comprehensive Solutions

Play-by-play written plans with all the necessary creative elements and messaging to achieve success.

Strategic Communications

Integrated communications ensures that all messaging efforts work together to collectively advance a brand’s story.


Helps clients see their narrative through the eyes of their prospective customers.

Fun Facts and an Anecdote

Why the school house? It’s because education is at the heart of communications. We need to help a prospect understand a product or service in a manner that highlights its benefit. Sounds simple, but the competition for a prospect’s attention is fierce -- how do you capture someone’s imagination and invite them to discover more in seconds? And, it’s often counter-intuitive. Take seat belt use. “Seat Belts Save Lives” sounds good, but didn't increase use. “Click It or Ticket” increased use and achieved the goal of saving lives. Why? We don’t drive around worrying about being in a fatal accident -- it seems too remote. But, we do worry about getting a ticket. That happens.


Years of Experience


Pencil Erasers Erased


Light Bulb Busting Ideas


Seconds it Takes to Hire Dan

I started with Adobe Illustrator when it was first invented. Pagemaker and Quark 1.0. Photoshop Beta. I don’t mean to brag, but I’ve been on the leading edge of technology since tomatoes first came out.

Dan Dougherty


Communications is as essential as other business disciplines. It uses a combination of scientific and artistic principles to keep current customers and attract new ones. This makes it the one tool that leads a business to its future. A wise investment.


From ad campaigns to experiential events, Dan designs and produces solutions that work.


Creative solutions that integrate with your business plans to ensure seamless and effective results.


Instantly available for consultation and collaboration.


Dan’s approach is based on helping clients discover relevant and financially efficient ways to share their story with those who need to hear it. The key is using the principles of graphic design, writing, and imagery to capture the imagination of prospects. Strong ideas cut through the noise to attract new attention, even from current or previous customers. Among the many benefits of three decades of experience is knowing what works – and more importantly – what doesn’t.

Advertising Services

  • Media Analysis
  • Campaign Development
  • TV Commercials
  • Radio Commercials
  • Print and Outdoor Ad Design
  • SEO, Ad Words, Keywords, Banner Ads
  • Website and Microsite Creation
  • Sales Sheets and Collateral

Graphic Design

  • Identity and Logo Development
  • Annual Reports
  • Brochures and Collateral
  • App Design
  • Environmental/Trade Show Designs
  • Packaging Design
  • Publication Design
  • Printing

Public Relations

  • Communications Plans
  • Communications Consulting
  • Media Relations
  • Social Media Writing
  • Press Release Writing
  • eNewsletter Programs
  • Communications Audits
  • Customer Surveys and Research

Get In Touch

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